Keane are set to release their next single “Nothing In My Way” on a limited edition USB flash drive, according to their record label. Just 1500 devices will go on sale with a MP3 version of the single plus a video. It will be presented in standard-sized CD packaging, with the memory stick shrink-wrapped to the sleeve artwork.
It’s being aimed a tech enthusiasts who may have turned to illegal download sites in the past. “They’re kind of people that would use these things already,” said Jon Turner of Island Records.
Other artists have tried releasing singles and albums in different formats, including Barenaked Ladies and Robbie Williams.
The flash drive weighs just 5g with a 512MB capacity, claims to be the world’s thinnest flash drive, and will retail for just £3.99, the same as many CD singles. Heck, at that price I’d be set to buy a few regardless of whether I wanted the single or not.
They won’t count towards sales like regular CD and legal digital downloads do, but will be available from 30th October at HMV stores.
What do you reckon? Is this a good way to release music?