Online shopping: UK tops European pile

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New research from Mintel shows that the UK has overtaken Germany as the number 1 online shopping nation in Europe.

Wow, what an achievement. Well done everyone!

Much of this has been put down to the increased competition between broadband providers that has pushed the price down, raised awareness, and made it easier for people to spend lots of time online surfing the virtual malls.

Fears of online fraud and poor Internet security don’t seem to have overly affected sales, with European profits soaring over 50% to 40.2bn Euros in 2005. However, there’s still plenty of room for growth as online security tightens and consumers become even more comfortable shopping online.

Are you an online shopper? What things do you buy the most of online?

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Andy Merrett