BBC Vision to restructure corporation for the digital age

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Leaving issues of licence fees and huge wages for A-list celebrities gracing the BBC, it’s fair to say that they’re a fairly innovative bunch.

DG Mark Thompson wants to expand on their current new media offerings by setting up a department called BBC Vision that will bring together the top production names of comedy, soaps, drama, entertainment, documentaries, and kids’ TV (that’s pretty much everything then) to look at ways of allowing audiences to access the shows any way the want.

Thompson said he wanted the BBC to be "the most creative organisation
in the world, delivering content that our audiences will simply love".

We’ve already seen examples of integration across terrestrial, digital,
web and mobile on a number of shows including Doctor Who, the World
Cup, and the Proms.

There are other changes afoot, all designed to push the BBC forward ahead in the digital age.

If you were in charge of the BBC (oh if only) what would you do to keep
it at the cutting edge of new media, and make the viewers experience
more dynamic?

Andy Merrett
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