It’s easy to forget that the World Cup is actually about football when you’re drowning in World Cup merchandise, much of it your everyday gadgets and consumer goods with a St George’s flag slapped on the top. So it’s refreshing to see something a little classier, albeit with only a tenuous link to the football.
Yet there’s something slightly disappointing about the Michael Owen PRC200 watch from Tissot. I expected it to be the football equivalent of a Mickey Mouse watch – young Michael, arms outstretched with cheeky grin, pointing to the hours and minutes. Oh no, it’s much more upmarket than that. Apparently worn by England’s half-fit striker, the defining feature is a chronograph dial designed as a number 10 (the number on Owen’s shirt), with a striking red second counter which contrasts with the white face, plus a smart stainless steel bracelet strap.
It’s certainly an attractive watch and in a different league to most World Cup merchandise, which is reflected in the price – £265.