We’ve covered the blanket Wi-Fi coverage offered by The Cloud previously, but never been sure that a £5 per hour charge was going to bite into the mass market. So we’re pleased to report that that Wi-Fi service is moving to a subscription-based model later this year, which should the service more appealing.
From July 1st, you can sign up to a new unlimited flat rate package called UltraWiFi for £11.99 month, which is subject to a 12 month subscription. There’s also a "pay-as-you-go" version if you don’t fancy being tied to the contract. For the same price (£11.99), you can use the service as much as you like – but just for a week.
UltraWiFi will come into being at the same time as The Cloud introduces new city centre hotzones in Birmingham, Cambridge, Edinburgh, Leeds, Liverpool, Manchester, Nottingham and Oxford, along with the London boroughs of Kensington and Chelsea, Camden and Islington.
Via The Register