NTL does the World Cup on demand

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NTL has announced it is offering the World Cup on demand this summer – but what is actually on demand is still very much open to question.

The cable giant is introducing a new broadband website for ntl customers, featuring World Cup news, views and competitions, along with a new international calling tariff from 1st June to make calling participating countries cheaper. But the most interesting part of the announcement relates to the content available on demand.

So far, NTL has promised football films at your fingertips plus a library of football’s finest songs to download, if you want to create your own pre-match build-up. When pressed about the possibility of full matches on demand, the company were unable to confirm if this would happen – but would be offering more information in the coming weeks relating to their on demand service.

We wait and hope. More news as and when we have it.

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Dave Walker