So who is going to be first to deliver a Blu-ray player to the UK market? Up until today we would have said Philips, but apparently the Dutch company might not be the one to back. The company has a player in the pipeline but is focusing on the US market first. It is set to launch in the US in the second half of 2006 at a price which CEO Rudy Provost describes as ‘competitive’. However he acknowledged that Europe has a long way to go in HDTV and the implication is that we won’t see the Blu-ray player or the Blu-ray PC recorder until 2007. So if you want a Blu-ray player in 2006 this could be your best bet.