Who need a World Cup win? Why worry about success in the Eurovision? We’re best at something far more prestigious – downloading.
People in the UK download more music than other Europeans, spending around 75p per month on average. According to the survey undertaken by Motorola, this is three times more than downloaders in Germany, Italy or France. A quarter of the 1,000 Britons questioned owned a digital music player – that’s the second highest ownership of the European states surveyed, behind Spain. Oh well, we can’t come top at everything.
The research also found that the UK also had the highest percentage of people aged over 50 using digital players – a rather respectable 21 per cent. So you know what to buy granny this Christmas. And as our sister site Shiny Shiny will tell you, there’s no longer a digital divide between men and women, with an equal number of each sex feeling comfortable when using a mobile phone, digital TV, 3G or mobile email. Time to re-think the phrase "boys toys" then?
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