Once it was a small metal disc with "Fido" and its address engraved onto it. Then technology stepped in and we "chipped" our dogs. Now, strangely, we have the Top Tag Pet ID – a USB thumb drive that combines the old discs and new technology to create something seemingly a bit pointless.
The USB drive contains vital information about your pet, but the person finding the dog would have to know how to plug it into a PC. The Top Tag stores details on diet, behaviour, medical history – even burial instructions, which can be viewed and edited on any PC from Windows 2000 onwards.
It’s all very admirable, but what happens when your lost dog takes a long swim on his travels?