Years after Vodafone live! and O2 Active British phone network Virgin Mobile has finally got round to launching its own WAP service.
Only unlike its rivals it has a funky feel and is targeted at the young.
Available to all Virgin customers with a GPRS handset Virgin Bites promises to banish the boredom by offering a cross between a celebrity magazine and an infotainment service on the phone.
Free to customers until January 2005 Virgin Bites includes a mix of celebrity news, games and gags, plus entertainment and sports.
The service is apparently highly interactive and offers customers the chance to publish their own contributions via text or picture message.
From now on all Virgin phone will feature a Bites button.
The service is supported by a free 28 page magazine that will be shipped monthly to all Virgin customers.
Celebrity: For the latest salacious gossip on the crazy world of celebs by the BITES gossip queen, need to know tittle-tattle and latest news on who’s hot and who’s doing what…with whom, as well as top celebrity screensavers and wallpaper
Laughs: Get your mates to have a giggle trying one of these:
How Bizarre! Man or woman? Celebrity or wannabe? Arse or elbow? Just take a guess. Play saucy `What is it?’ quiz and put your powers of observation to the test!
Beauty or Beast – This flirty interactive quiz gives you the chance to see a great looking girl or guy in various stages of undress.
Sin to Win – Got a confession to make? Then tell all! The best sin wins a top prize. And if you love secrets, you can have the juiciest ones sent straight to your phone.
Pulling Pal – On the pull? Get chat-up lines, icebreakers and flirt tips so good, the opposite sex will be powerless to resist your charms. And if you need rescuing – get a crafty excuse sent straight to your phone and leave!
Strange But True facts – Your encyclopaedia of trivia. Bring a little joy and happiness to everyone’s day with a well-placed fascinating fact.
Music: Three hot channels dedicated to Urban, Dance & Indie. Find out the latest tracks, news and gossip, club and gig listings and recommendations, reviews, voting and competitions, and the latest ringtones.
News and Views: Includes tips on the next big thing in Most Wanted and weekly customer polls – Which trainers are funky? What’s the most popular colour this season?
Sport: A humorous take on the latest sports news and results plus the latest java games. Get the best guide going to the new Premiership season. Who are the newbies to watch? Who has the wildest fans?