A top-dog at Hulu International, Johannes Larcher has announced that the UK is “very ready for a product like Hulu” and that the UK is “number one priority in terms of international expansion”.
Speaking at the IEA’s Future of Broadcasting event in London, Larcher confirmed that the collapse of Project Kangaroo had opened up some possibilities for Hulu.
It is reported that there are still a few stumbling blocks, in terms of advertising control, that need to be overcome before a UK launch is officially announced. A September launch had been touted although it’s not clear if this is still achievable.
When it does arrive, however, expect the service to look somewhat different from its American counterpart. Larcher said: “We will localise our model so we are not perceived as a US company.”
Let’s hope we still get plenty of US content though. I’d take Family Guy and CSI over My Family and Hetty Wainwright Investigates any day of the week.