Industry experts are anticipating a substantial price cut for Sony’s PlayStation 3 games console this August in the lucrative run-up to Christmas.
Sony are expected to slash the price of their home console to an RRP of £199.99 at Gamescom in Cologne this August, with retailer prices potentially hitting new lows of £179.99.
“£199.99 makes sense as it keeps Sony’s options open for another drop, but they could be more aggressive” said analyst Nick Parker.
It’ll be music to the ears of consumers and retailers alike; GfK Chart-Track Data shows that games software sales are down 50m year-on-year compared to the first 6 months of 2010. Price cuts would re-energise software sales too.
A PS3 price cut would also force the hand of the other major console manufacturers: Microsoft would likely respond with a budget Kinect Bundle for Xbox 360, while Nintendo will be looking to squeeze the last life out of their Wii console before next years successor the Wii U is revealed. The original Wii could drop to as little as £79.99 in the run up to Christmas.