Keen not to fall behind the pack of blossoming high-definition channels that keep popping up on Sky+ HD and Freeview HD, Virgin Media have secured the rights to broadcast the new Film4 HD channel, as well as E4 HD.
It's a massive win for Virgin Media subscribers, as Film4 HD offers what's probably the best catalogue of movies outside of Sky Movies and Sky Movies Premier.
"Channel 4 has a great track record in delivering innovative and compelling content and we're delighted to bring some of their very best films and most popular programmes to our customers in stunning HD", said Cindy Rose, executive director of digital entertainment at Virgin Media.
"As more and more households become HD-ready, we're lining up content that makes the most of High Definition and are making HD available to all our of customers for no extra fee."
As well as Film4 HD and E4 HD, Virgin Media's HD line up also includes BBC HD, C4HD, ESPN HD, FX HD, MTVN HD, National Geographic HD, LIVING HD and Eurosport HD, with Discovery HD also on its way.
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