Humourous reviews of a wicked-cool T-shirt featuring three wolves and a moon went viral this week sending sales soaring 2,300%.
"It's got three wolves on it. Like, I'd be happy with a t-shirt with one wolf on it, but this one's got three. Three wolves - and a moon, and it's a full moon and stuff, so it kind of makes me feel like a werewolf when I'm wearing it - which is kind of my favourite way to feel," said Carl Chesterson, in one of the 454 reviews on Amazon.
But Isabelle O'Carroll, editor of online fashion bible, Catwalk Queen, told us that actually, "Wolf print t-shirts have been the height of hipster cool for some time now, and then Martin Margiela had some airbrush hippy tees in his SS/08 collection (that's spring summer 2008 for the non-fashion types)"
"Then Topshop followed suit with their take on the trend, so the wolf tee might be hitting headlines but as usual fashion got there first!"
And actually, Tech Digest wouldn't mind a return to the days when a man could don a wolf, or global hypercolour, or He-man, or Fat Willys t-shirt without being castigated.
Michael McGloin, art director of the firm behind the tee said: "We'll take ironic fashion any day, we're printing another 400,000 more t-shirts.
"It's just a fantastic thing." It is. It really is. Wolf t-shirts for all.
The only thing that could be better than actually knowing a man who runs with the Three Wolf Moon shirt would be standing in front of a whole sales rack full of them at discount designer clothing superstore, Loehmann’s?
Seeing all of them bursting with potential, smelling the muskiness of the fresh transfer ink, knowing they could be had for up to 65% off the prices found elsewhere.
I would buy one for all the men I know and use my Gold Club card for even more savings…it would be Shopping Nirvana…
I like to deal with this web
They did well with this