Humorous reviews of a wicked-cool T-shirt featuring 3 wolfs and a moon went viral this week sending sales soaring 2,300%.
“It’s got 3 wolves on it. Like, I’d be happy with a t-shirt with one wolf on it, but this one’s got three. Three wolves – and a moon, and it’s a full moon and stuff, so it kind of makes me feel like a werewolf when I’m wearing it – which is kind of my favourite way to feel,” said Carl Chesterson, in one of the 454 reviews on Amazon.
But Isabelle O’Carroll, editor of online fashion bible, Catwalk Queen, told us that actually, “Wolf print t-shirts have been the height of hipster cool for some time now, and then Martin Margiela had some airbrush hippy tees in his SS/08 collection (that’s spring summer 2008 for the non-fashion types)”
“Then Topshop followed suit with their take on the trend, so the wolf tee might be hitting headlines but as usual fashion got there first!”
And actually, Tech Digest wouldn’t mind a return to the days when a man could don a wolf, or He-man, or Fat Willys t-shirt without being castigated.
Michael McGloin, art director of the firm behind the tee said: “We’ll take ironic fashiom any day, we’re printing another 400,000 more t-shirts.
“It’s just a fantastic thing.” It is. It really is. Wolf t-shirts for all.