According to research from Digital UK and Ofcom, nearly half of UK tenants, both private and council, aren’t prepared for the digital switchover, and are unsure what they need to do in order to continue watching TV.
Half of those living in flats are dependent upon communal aerial systems and Digital UK is calling for action from both landlords and tenants to ensure everyone can access digital TV when it’s the only option.
The statistics reveal that just 43% of private tenants, and 54% of council tenants, understand how to prepare for the switchover, compared to the national average of 64%.
75% of tenants already have digital TV on their main set but less than one-third of secondary sets in rented property have been converted.
General awareness of switchover among private tenants, at 73%, lags behind the national average of 82%.
It may not be as easy as simply buying a Freeview box, as older aerials will need to be converted, and tenants probably won’t have the right to organise an upgrade.
“We have already been focusing communications on the social housing sector but are now stepping up a gear in response to low awareness, particularly among those renting in the private sector,” said Ford Ennals, CEO of Digital UK.