Vodafone users struggling to choose between Gazza's ramblings on ITV and Ian Wright's air-punching enthusiasm on the Beeb now have another choice, in the shape of a virtual World Cup pundit on their mobile phone, according to Mobile Marketing.
The mobile avatar launched on Vodafone live! on Friday, in preparation for the start of the World Cup this Friday. It will offer Vodafone users a daily package of updates,
images, comment and key facts from the finals. The Avatar has been developed for Vodafone by mobile tech firm WIN (Wireless Information Network). It's the first
time an animated pundit has been used to provide mobile updates from a
live sporting event. If it's a success, who knows, it might spread to the telly. It would certainly save a few quid on those highly-paid ex-pros...
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