There’s some rumblings going around that Microsoft’s intending to re-brand its unpopular search engine as ‘Kumo’. There’s no question that Microsoft wants to claw back some of Google’s insane market share, but is this really the best way to do it?
‘Kumo’ means cloud, or spider, in Japanese. Both of those words have direct relevance to search engines. The rumours have come about because control of the Kumo.com domain has just passed to Microsoft, and the word was one of several (also including ‘Bing’ and ‘Hook’) that Microsoft was considering a few weeks back for a rebrand.
Microsoft needs to do something to reinvigorate its search offering, but I really can’t see someone picking to use “Kumo” over “Windows Live Search” simply because the former has a (questionably) better name.
Live Search (via LiveSide)
Just unveiled at the Detroit motor show is this thing, the literally world-saving Ferrari F430 Spider Biofuel. Place Jeremy Clarkson under 24-hour suicide-watch – Ferrari is “going green.”
The remixed and tuned F430 runs on the 85% ethanol 15% regular petrol mix that’s popular in the more forward-thinking bits of America. Ferrari’s doing this as part of a commitment it’s made to reduce its car range’s exhaust emissions by 40% in time for 2012…