brings back Jeeves


After a few years of being Jeeve-less, search engine has brought back its iconic butler following, the company claims, “public demand”. The company told Tech Digest that research has shown that users “missed his friendly, human, touch”.

Jeeves will be returning in 3D, given a makeover by Framestore – a company that worked on The Golden Compass and Chronicles of Narnia. He’s also got some new threads, courtesy of Savile Row tailors Gieves and Hawkes. They do rather make him look more like a banker or a politician, though.

Jeeves was originally inspired by the butler to PG Wodehouse’s “Wooster” character, which has come to represent the stereotypical English butler. He left in 2006, but’s traffic hasn’t exactly skyrocketed since, which is presumably the reason behind his resurrection.

Microsoft to re-brand Live Search as 'Kumo'?


There’s some rumblings going around that Microsoft’s intending to re-brand its unpopular search engine as ‘Kumo’. There’s no question that Microsoft wants to claw back some of Google’s insane market share, but is this really the best way to do it?

‘Kumo’ means cloud, or spider, in Japanese. Both of those words have direct relevance to search engines. The rumours have come about because control of the domain has just passed to Microsoft, and the word was one of several (also including ‘Bing’ and ‘Hook’) that Microsoft was considering a few weeks back for a rebrand.

Microsoft needs to do something to reinvigorate its search offering, but I really can’t see someone picking to use “Kumo” over “Windows Live Search” simply because the former has a (questionably) better name.

Live Search (via LiveSide)

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