QR codes are becoming an ever more prevalent way for advertisers to offer interactive content to smartphone and tablet users. Featured alongside an advert, smartphone users with a QR reading app can be offered app downloads, video content and…
RFID – or radio frequency identification – is a technology that allows identification and tracking of things. A small tag is placed on an object, and a reader can then recognise that tag as unique. For a while it’s been used by businesses for stock control, or by zoologists to track animals, but now a company called Tikitag is selling an RFID kit that you can use at home.
The Tikitag starter kit contains an RFID reader, which attaches to your PC via USB, and ten sticky tags which you can attach to things. The things, when placed on the reader, can then trigger certain actions on your PC. Examples include opening a specific web page or a software application.
QR codes (barcodes which can be scanned using a mobile phone) are on everything in Japan, from magazines to cereal boxes. In fact, the only place you’d struggle to find them is the local graveyard – although that’s likely to change in the near future.