Amazon offers 'frustration-free' packaging on top products


We’ve all been there – that headphone cable that takes two pairs of scissors, a kitchen knife and a bulldog clip to get out of its packet, but still manages to nearly take off your finger. Well, if Amazon gets its way, that experience will be no more – it’s announced a ‘frustration-free packaging’ and launches today on 19 of Amazon’s best-selling products.

The goal is to make it easier for customers to get to the stuff they’ve paid for, and it also has the side-benefit of reducing use of plastic, which sticks about for bazillions of years once discarded. Amazon are initially focusing on two things – the aforementioned plastic bubble clamshells and those with plastic-coated wires tying them in place…

O2 expects high demand for iPhone 3G: one per customer only


O2 has just announced that, due to expected high demand for the iPhone 3G, orders will be limited to just one per customer on a strictly first-come-first-serve basis. It’s not clear whether the Carphone Warehouse will also impose this restriction, but it’s likely.

Unlike our American friends, who have now been told by AT&T that the handset will go on sale from 8am local time at AT&T stores, all we have to go on is the 11th July date. Rumours of O2 stores opening at 7am may be true, though we never saw preregistration begin yesterday…