Tag: AR
Southampton FC unveils AR home shirt
Partnering with manufacturer Hummel, Southampton FC has developed a shirt that includes the latest AR technology embedded within it. Fans will be able to scan parts of the shirt to unlock exclusive content including a 3D augmented reality version of Saints club captain, James Ward-Prowse who comes to life through your smartphone. To help launch…
Pokemon GO revenue continues to rise, claims study
Five years since its release, Pokemon GO continues to be one of the most popular mobile games in the world of gaming. According to data presented by 123scommesse.it, Pokemon GO generated $347M worth of revenue in 2020 - a 45% YoY increase from 2019. Pokemon GO was first launched in 2016 and became a viral sensation…
Skoda testing AR app for technical maintenance
Car manufacture Skoda is testing a new augmented reality application – known as HoloLens glasses – to assist with production line maintenance. The new technology provides enhanced assistance for technicians, facilitates live remote training and helps to reduce the likelihood of errors, claims the car company. The trial technology allows manuals, maintenance checklists and other…
Could Augmented Reality Bingo Be Possible In The Future?
With all the big things that have happened in the world of technology in the last few years, it’s easy to get optimistic about the years to come and what other exciting innovations that may take shape. One of the major advancements has been in the sphere of gaming, with specific tech such as virtual…
Online Casinos & Tech – Why a Live Dealer Option Is the Pick of the Bunch for Players
Online casinos are associated with the latest technology because they invest in anything and everything that enhances the user experience. Most of the time, the emphasis is on how their strategies impact the game providers. After all, you may think the House always wins. However, this is an unhealthy mindset if you are a player…
Technology predictions for 2021 and beyond
Together with ABI Research, we highlight the main technology predictions and stats for 2021 and beyond... The world is faced with major instability caused by the COVID-19 pandemic, the US presidential election, Brexit, global trade wars, and many other societal currents. These headwinds are forcing companies and industry sectors to accelerate their digital transformations in…
AR solution lets you take a ‘seat’ in empty stadium
Here's an interesting idea for how to get a bit more excitement out of watching football matches in the Covid-19 era without actually being allowed into the stadium to watch your team play. Oz Sports and RVX Productions, whose work has been featured in Hollywood movies, have joined forces to add augmented reality (AR) technology…
Lamborghini uses AR for virtual launch of Huracán EVO RWD Spyder
Lamborghini continues is to become the first automotive brand to use Augmented Reality (AR) for the virtual launch of its new model, the Huracán EVO RWD Spyder, scheduled for 7 May at 13:00 CET, on its official website www.lamborghini.com. Lamborghini is using augmented reality to launch the car in an all-new way during this time…
Instagram adds Augmented Reality effects tool
Instagram users are to be able to create and publish their own bespoke augmented reality (AR) effects on the social network for the first time. An update to the Instagram app will enable users to create their own virtual effects which can then be added to photos and videos posted to Instagram Stories. Augmented reality…
Google Maps expands Live View AR navigation tool
Google Maps users on smartphones can now use virtual arrows to help them follow directions in the navigation app. Known as Live View, the feature uses augmented reality (AR) to overlay the digital arrows onto the real world as seen through a smartphone camera. Combined with a 2D map at the bottom of the screen,…
