Tag: AR
AR solution lets you take a ‘seat’ in empty stadium
Here's an interesting idea for how to get a bit more excitement out of watching football matches in the Covid-19 era without actually being allowed into the stadium to watch your team play. Oz Sports and RVX Productions, whose work has been featured in Hollywood movies, have joined forces to add augmented reality (AR) technology…
Lamborghini uses AR for virtual launch of Huracán EVO RWD Spyder
Lamborghini continues is to become the first automotive brand to use Augmented Reality (AR) for the virtual launch of its new model, the Huracán EVO RWD Spyder, scheduled for 7 May at 13:00 CET, on its official website www.lamborghini.com. Lamborghini is using augmented reality to launch the car in an all-new way during this time…
Instagram adds Augmented Reality effects tool
Instagram users are to be able to create and publish their own bespoke augmented reality (AR) effects on the social network for the first time. An update to the Instagram app will enable users to create their own virtual effects which can then be added to photos and videos posted to Instagram Stories. Augmented reality…
Google Maps expands Live View AR navigation tool
Google Maps users on smartphones can now use virtual arrows to help them follow directions in the navigation app. Known as Live View, the feature uses augmented reality (AR) to overlay the digital arrows onto the real world as seen through a smartphone camera. Combined with a 2D map at the bottom of the screen,…
Google Doodle designers ‘did not expect’ popularity
The team behind Google Doodles had no idea how popular their small animations would become. Martyn Landi talks to British born Google Doodle artist Matt Cruikshank... Matt Cruikshank, a Google Doodle artist since 2012, said the company has been contacted by teachers who have used Doodles as part of school lessons and been the subject…
Harry Potter: Wizards Unite AR game to launch Friday
Harry Potter: Wizards Unite, a new augmented reality game from the makers of Pokemon Go, is to launch in the UK on Friday. Developers Niantic confirmed on Twitter that the new game, which will see characters and creatures from the wizarding world appear in the real world on a user’s smartphone, will first roll out in…
Students use augmented reality tool to help manufacture race car
Augmented reality is being used for the first time to build a race car intended for use in competitive racing, according to a university. Students at the University of Bath are using a new AR tool developed by technology company Rocketmakers in the project. When complete, their vehicle will race in the 2019 Formula Student…
Snapchat set to unveil new AR, gaming features at #SnapPartnerSummit
Snapchat is expected to reveal a number of new user features around augmented reality (AR) and gaming at a rare live event on Thursday (April 4th, 2019). The social media platform has promised news on its AR platform and camera tools, as well as its Discover section that hosts videos and news from official publishers.…