1 in 5 US adults now own Amazon Echo

Smart home technology industry has grown incredibly in the last decade with homes becoming more and more interconnected than ever before. The most popular smart home device by far is the smart speaker, with the Amazon Echo dominating its competitors. According to data presented by Trading Platforms, 20% of Americans surveyed now own an Amazon…

Harrison Ford pokes fun at ‘failed’ Amazon Alexa devices in Super Bowl ad

Harrison Ford and Forest Whitaker are among the famous faces appearing in Amazon’s 'Not Everything Makes the Cut' Super Bowl advert that takes a light-hearted look at “rejected” Alexa-enabled devices. Amazon’s voice assistant has become one of the most commonly used in the world, with the tech giant’s own Alexa-enabled Echo smart speakers the market…