The consumer website claims to have invested heavily in fraud and anomaly detection software which has sped up and enhanced the process of identifying and removing fake reviews. Using this software, the company was able to delete 1.8 million reviews in 2021 – an increase of 19 per cent on 2020’s figures.
The improvements in detection software have also led to an increase in automated warnings to businesses. And has also seen increased action against a number of review sellers and further takedowns of groups and pages on other social media sites.
The consumer reviews website issued 121,048 automated warnings last year – a 210 per cent increase from 2020. This has in turn helped Trustpilot to take stronger enforcement action against bad actors, it says. The number of public warning banners (2,637) placed at the top of businesses’ profiles pages to alert consumers increased fourfold in 2021.
A further 1,425 formal ‘cease and desist’ letters were also issued to ‘bad actor’ businesses – an increase of 38 per cent year on year.
The data was revealed as part of the firm’s second-ever Transparency Report which reveals the measures it is taking to safeguard against fraudulent reviews.
Says Founder and CEO Peter Muhlmann:
“Any attempts to manipulate and undermine confidence in our platform cannot and will not be tolerated. Over the last year we have continued to make significant investments and progress in our detection technologies and enforcement strategy.
“This is helping us to increasingly take more confident action against those breaking the rules. Those seeking to mislead consumers will always look for new ways to exploit and manipulate reviews.
“But as our report shows, we’re committed to stamping out bad actors and protecting the integrity of our platform.”