As part of measures to get tough on fraudsters, the National Cyber Security Centre (NCSC), part of GCHQ, has published new advice for businesses on creating trustworthy customer messages following a rise in text- and call-based scams, such as those involving fake parcel deliveries.
Businesses often use online tools to shorten web links into a standardised combination of letters to make them neater. This is to avoid having long links that can run for a couple of sentences in text messages.
However, they also make it easier for scammers to trick people into clicking links that take them to fake sites where their personal information is stolen.
Last September, Which? revealed that “smishing” attacks – sending scam text messages – in the UK rose by nearly 700 per cent in the first six months of 2021. This was based on data by Proofpoint, which operates the 7726 text service that the public use to report scam texts.