1 in 2 teens have fallen for ‘fake news’, claims Vodafone survey


Ahead of Safer Internet Day tomorrow (9th February), which explores the theme ‘An Internet We Trust’, Vodafone has released research uncovering UK teens’ perceptions around fake news and misinformation online.

According to its research, almost half (46%) of teenagers have fallen for fake news and with 49% saying they were more aware of fake news in 2020 compared to previous years. 

The survey shows that young people are regularly exposed to fake news, with teenagers reporting to see fake stories an average of 17 times per month, and one in three believing they think they see fake news every day. Over 46% of teenagers say they have fallen for fake news before and one in three (29%) think they are susceptible to fake news. Teenage girls claim they are more likely to fall for fake news, at 57% compared to 43% of boys. 

Identifying fake news

7 in 10 (70%) of those surveyed correctly identified fake news as ‘misleading information which is presented as news and spread online’. However, wider perceptions around fake news indicate a lack of comprehensive understanding on the subject – with 21% thinking fake news refers to ‘things Donald Trump claims to be untrue’. Meanwhile, a third of young people (34%) think fake news refers to photoshopped pictures.

With the spread of misinformation reaching new highs last year, the research highlights key topics of fake news in 2020: Covid-19 and the vaccine (46%), Donald Trump (27%), the UK lockdowns (22%), the end of the world (23%), and at home DIY remedies (12%), such as fake cures and health advice. 

Just over half (55%) of teenagers think they can distinguish fake news from the truth, with proportions increasing with age – almost 6 in 10 (58%) 17-19 year olds say they can spot fake news, compared with just over half (52%) of 13-16 year olds. However, the research indicates that tech-savvy teens are using their digital skills to spot the real from the fake, and over half (55%) of teenagers think they are better equipped to spot fake news than their parents. 

Main sources of fake news 

Predictably, three-quarters of teens (77%) reported seeing the most fake news on social media platforms – far higher than on news websites (15%) and in newspapers or magazines (13%).

Encouragingly, one third (33%) of teenagers say someone has taught them how to spot and report fake news and combat misinformation, with this person most likely to be a parent (49%), a teacher (42%) or a friend (17%). And, 27% have learned how to spot fake news using an online resource, again increasing with age to 32% of 17-19 year olds and 19% of 13-16 year olds suggesting this is the case.  

Says Helen Lamprell, General Counsel and External Affairs Director, Vodafone UK: 

“It’s clear from widespread misinformation around coronavirus vaccines and 5G and health that the problem of fake news is not going away with Donald Trump. 

“It’s so important to educate everyone on the importance of safety online and how to identify fake news. Our Vodafone Digital Parenting Hub has useful resources and advice for what to watch out for and how best to tackle it.”

Adds Emma Robertson from Digital Awareness UK:

“Since the start of the pandemic we’ve seen a dramatic and worrying spike in the number of young people and their families being exposed to fake news and scams. Many of us are being inundated with false information about vaccinations, miraculous COVID-19 cures, politics and so on.

“It’s critical that young people have the digital skills they need to spot fake news and really think about whether the information we are seeing online could be misinformation or disinformation. Fake news reportedly spreads six times faster than real news, so it’s up to all of us to help others identify it and think twice before sharing.”

For more information see https://www.vodafone.co.uk/mobile/digital-parenting/rollup-fakenews 

Vodafone’s Digital Parenting Tips – Five ways to spot fake news

To avoid being tricked by fake news, ask your child to consider these questions:

  • Is it being reported elsewhere – have you seen this story in other places e.g. on TV or radio?
  • Is the site name normal – do you trust the website where you saw this story? Check the URL: it should have .org or .com or .co.uk at the end, not an unusual jumble of letters.
  • Do the photos and videos look accurate or could they be photoshopped? 
  • Headlines matter – but so does content: read the entire piece before you share a story to be sure it’s an article you are happy to endorse.
  • If you’re unsure – ask a trusted adult for their view to see what they think. 


Chris Price
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