Renault creates ‘electric town’, giving everyone Renault ZOE

Electric Vehicles

Renault has helped create the first 100% electric town by giving every household in the town of Appy in the Ariege region of France a New Renault ZOE to experience for three years in a pioneering new scheme to prove electric mobility can be suitable for all.

However, it’s not as straightforward as it first appears. Appy, situated in the Ariege region in the south of France, is one of the most isolated towns in the country. Renault claims this shouldn’t be an obstacle though as the New ZOE’s 245-mile range and broad charging capabilities will help demonstrate that it’s easier than ever to move to electric vehicles, and that it’s not just the reserve of those living in urban areas.  

  • Renault has enabled an entire town in France to go electric with a New ZOE for all of its residents
  • It’s the first time a settlement has been occupied by residents exclusively driving electric vehicles
  • Residents get a New ZOE for three years to prove how easy it is to move to electric mobility
  • New ZOE has already clocked up more than 100,000 sales across Europe
  • Features 245-mile range, rapid DC charging capability and advanced infotainment system
  • Find more information on the New ZOE at

In the remote rural town of Appy, all households receiving a New ZOE will be provided with a home charger – just like all customers in the UK – and there will be a public charger for the town. When plugged in to a DC charger, the New ZOE’s 52kWh battery can be charged to 90 miles of range in just 30 minutes.

Appy residents will run the ZOEs for three years, sharing their impressions and experiences with Renault, in a first-time scheme that will likely inform and help understand the way customers interact with and use electric vehicles day to day. If the inhabitants of one of the country’s most isolated towns can adopt an electric way of life, Renault claims it will prove that everyone can. That also means the myths around buying and running an electric car can be dispelled once and for all.


Chris Price
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