6 Essential Software Tools for Small Businesses in 2020

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While the big corporations are taking over markets with extensive and custom-designed software, small business owners often feel like they can’t compete.

That, however, is not true. There are plenty of services that smaller companies can use to operate more smoothly. It is all a matter of finding the right tools. Here are the six essential software tools every small establishment needs.


Business Templates

If you are searching for resources and advice on running a small business successfully, then visit SCORE. It is a nonprofit organization that offers help to companies. You can visit its website to browse legal tools and templates that can help in sales, finance, planning, and marketing for your business.

Customer Relationship Management (CRM)

Customer relationship management tools have become essential to handle communications with current and prospective clients. Zoho has been a player in the CRM industry for quite a while. It has many apps that cover just about everything, from marketing analytics to the point of sale. Teams within your organization will be able to collaborate more efficiently by giving status updates, direct messages, and even follow up notes.

Log Management

Keeping up with logs while your business is expanding is essential. You can use the Papertrail Log Management software to help organize all the records. Other than that, it can also give direct access from a centralized location. You can provide permission to selected parts of the program to various departments within the business. For instance, developers will not be able to have similar capabilities as an admin.

Data Backup

Many big companies are making use of cloud services. For example, you can use Google Drive to back up all the company data. Giving your employees access to this software will help them share important files within the company as well. Furthermore, they can quickly access information from any device, and they don’t necessarily have to be at the office.

Install Google Drive on all the computers in the company, then a folder will appear on each system. All the users will only have to copy and paste any file in that folder, and it will upload automatically.

Voice over Internet Protocol (VoIP)

Every company needs to have competent internal communication software for maximum efficiency. Your employees will be able to collaborate with audio and video conferencing through Skype. Not only that, but they can also send direct messages and share files. The fantastic software also allows group audio and video calls, which let you add up to 25 people. It also makes talking overseas to any employees or clients much more manageable and comfortable.

Social Media Management

One of the most beneficial tools in today’s world is the internet. It has benefited countless number of companies, and it continues to do so. Every successful business has a social media strategy that they hope will increase their brand popularity. You can use Buffer to manage content. It allows you to time your posts and automatically publishes to all the connected account at that time. Hootsuite can also be used. However, it can be challenging for smaller businesses to handle all the valuable features.

Tech Digest Correspondent