Amazon unveils dedicated Kindle e-reader for children

Amazon, News

Amazon has unveiled a new version of its Kindle e-reader – the £100 Kindle Kids Edition. It is the company’s first to be designed specifically for children.

The new Kindle Kids Edition includes a protective case and a one-year free subscription to a special child-friendly version of its Kindle book store, the company said.

The device also comes with a two-year “worry-free guarantee”, which means owners can replace the device any time during that period free of charge should it be lost or damaged.

It also includes parental controls for adults to monitor their children’s activities.


The expansion to e-readers follows Amazon’s successful line of Kids Edition Fire tablets, which come with similar protective cases and access to child-friendly content through the company’s Fire For Kids Unlimited subscription service.

Kindle e-readers remain one of Amazon’s most popular and well-known devices, offering several weeks of battery life and access to thousands of books in one place.

The technology giant said the new Kids Edition will also include features to encourage children to build their reading and vocabulary skills, including achievement badges for reaching reading goals, a Word Wise simple definition tool, and a Vocabulary Builder, which automatically adds looked-up words to a library and creates a dedicated flashcard of it for future review and learning.

The £100 device will go on sale on October 30.

Amazon’s head of devices in the EU, Eric Saarnio, said: “Kindle Kids Edition makes reading fun with achievement badges to help motivate readers to complete the next chapter, plus features like Word Wise and Vocabulary Builder are designed to help early readers build their reading and comprehension skills.

“With unlimited access to over 1,000 new and popular books in Fire For Kids Unlimited, kids can easily find books to match their interests and can bring a library of books with them wherever they go – all on a single, lightweight device.

“We build kids’ products from the ground up, with three ideas in mind: first, kids want a device experience designed just for them; second, parents don’t want to worry about the content their kids are viewing; and third, parents want tools they can trust to help manage their kids’ device usage.

“Fire For Kids Unlimited provides the perfect balance between giving kids access to the content they love within a place that’s theirs, while providing parents with peace of mind knowing what their kids are enjoying is appropriate.

“Whether immersed in a good book, playing a game, or watching a movie, kids can enjoy fun content in an experience built just for them.”

Alongside the new e-reader, Amazon has also announced a new edition to its tablet range aimed at children.

The Fire HD 10 Kids Edition is the largest and fastest tablet for children the company has ever made, Amazon said. It will cost £199.99 and will also go on sale at the end of the month.

Chris Price
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