DuckDuckGo, which says it does not profile users like other search engines, has taken on Apple’s offerings to provide “a valuable combination of mapping and privacy”.
“We do not send any personally identifiable information such as IP address to Apple or other third parties.”
Apple has a strict stance on privacy, with chief executive Tim Cook recently calling for a federal privacy law akin to Europe’s General Data Protection Regulation to protect users and their data.
“Every day, billions of dollars change hands and countless decisions are made on the basis of our likes and dislikes, our friends and families, our relationships and conversations, our wishes and fears, our hopes and dreams,” he told the International Conference of Data Protection and Privacy Commissioners in October.
“These scraps of data, each one harmless enough on its own, are carefully assembled, synthesised, traded and sold. Taken to its extreme, this process creates an enduring digital profile and lets companies know you better than you may know yourself.
“We shouldn’t sugarcoat the consequences, this is surveillance.”
Apple also took aim at rivals over their usage of user data during the CES technology conference last week, using billboards to say “What happens on your iPhone stays on your iPhone”.