Scottish designers enable create Exit Brexit tool for digital generation

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An online tool created to make it easy for the “digital generation” to urge their MP to vote against Theresa May’s Brexit deal if they are against it has been launched by designers.

The Exit Brexit tool locates users’ MPs from their address details and generates a letter of objection, which it then sends to parliamentarians at the click of a button.

It was created amid concern older people, who were found to have favoured Brexit more than younger voters, are more likely to write to their MP urging them to back Theresa May’s deal in the crunch vote on December 11.

The tool, created by Glasgow-based digital product studio, Neu, launches on Friday.

Product manager Richard Phillips-Kerr said: “The government and party whips are compelling MPs to vote ‘on behalf of their constituents’ when considering the PM’s deal.

“That gave us the idea for Exit Brexit. We wanted to give constituents a really simple vehicle to directly express their anger and dissatisfaction.

“The digital generation are less likely to contact their MPs in traditional ways like writing a letter or during constituency sessions.

“We built to be the quickest and easiest way for people to let their MP know how they feel about Brexit.”

Emails will be sent to the MPs direct from the sender’s email address, and not from a server.

The letter urges MPs to vote against the Prime Minister’s Brexit deal and support the revocation of Article 50.

Chris Price
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