1 in 2 Smart TVs are now Freeview Play enabled

Digital set-top boxes, Gadgets

Digital terrestrial service Freeview has announced that Freeview Play TVs now account for more than half of all Smart HD TV sales in the UK.

In June, 55% of Smart HD TVs sold were Freeview Play enabled, a rise of 20 since January 2017, according to GfK Point of Sales Tracking survey. Launched less than two years ago, Freeview Play brings UK offers live, catch-up and on demand content all in one place with no monthly subscription.

Since launch 1.5 million Freeview Play devices have been sold with further partner announcements planned for later this year.

Says Guy North, Managing Director, Freeview:

“Freeview Play is fast becoming the smart choice for UK consumers. I’d like to thank all our partners who have helped us reach this milestone. It’s a remarkable achievement.”

Adds Dan Hastings Category Director – Consumer Electronics, Dixons Carphone:

“The Freeview Play offering is proving popular with our consumers. The combination of live and catch-up TV available without a subscription provides consumers with a credible alternative to pay TV.”

Meanwhile, rival Freesat, the UK’s subscription-free satellite TV platform, has announced two of UKTV’s channels, Dave and Home, have launched on the platform today. Dave is available on channel number 157, with Home on channel number 166.

Dave and Home join UKTV’s Drama (158), Yesterday (159) and Really (160) channels, which launched on Freesat back in December 2015.

Chris Price
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