Which tech entrepreneur are you? Zuckerberg or Sugar

Poll, Polls

Are you a tech entrepreneur and if so are you more like Mark Zuckerberg or Alan Sugar in style? IT recruiter Randstad Technologies has created an interactive quiz to find out your personality type. And so far it shows that Mark Zuckerberg is winning with more than a third of IT workers across the UK (37%) sharing key personality traits with the Facebook founder.

The quiz also revealed that just 5% of tech professionals act like tech supremo Lord Sugar, The Apprentice host who recently announced he may be moving away from technology entirely, in his own words, to “make new friends”.

According to Randstad, Zuckerberg personality types dominate the UK’s largest tech hubs, including Silicon Roundabout, the M4 corridor and Silicon Gorge. But the region with the highest proportion of Zuckerberg-esque tech professionals is, perhaps surprisingly, Yorkshire (47%). In terms of tech specialism the highest proportion of Zuckerberg personality types are found in Analysis, Intelligence & Data (52%).

Says Ruth Jacobs, managing director at Randstad Technologies: “People have a lot of pre-conceptions about Mark Zuckerberg, something that the release of The Social Network five years ago did little to dispel.  However, he has many fantastic leadership qualities  that have helped him to build an outstanding management team he can delegate to.  Being able to take a step back and allow people to work through problems themselves is an essential attribute in successful management.”

The fact his personality type dominates in the UK’s IT industry is great news for our booming tech sector, reckons Jacobs, with the UK needing leaders who are able to combine “technical brilliance and emotional intelligence to provide relevant and useful products for both industry and the consumer.”

Tech professionals acting like Lord Sugar are most prominent in Network, Systems & Security roles (13%) as well as Testing & Quality Assurance (11%).  Geographically, Lord Sugar’s style is most common in the East Midlands (21%), according to the IT recruitment company.


Tech Specialism
Network, Systems & Security 13%
Testing and quality assurance 11%
Management 9%
Architecture 8%
Support 6%




Silicon Roundabout M4 Corridor Silicon Gorge
Mark Zuckerberg 38% 34% 41%
Susan Wojcicki 20% 11% 18%
Bill Gates 18% 18% 30%
Steve Jobs 17% 25% 2%
Marissa Mayer 4% 3% 5%
Lord Sugar 3% 8% 5%






Chris Price
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