Ted Baker & Quella launch these beautiful racer bikes from £1995
Bike envy has been taken to a new level, with the launch of made-to-order model by Ted Baker and small artisan bicycle firm Quella.
The two British companies have teamed up to create the Italian-inspired racer, which is available in “Redfinn, Bluetail or Greengill” colour from £1995. The stylishly retro bicycles feature a unique copper-plated design over a fine steel frame, as well as leather-taped traditional curved drop bars.
In keeping with their top-of-the-range aesthetic, they’ve also been equipped with exceptional racing components by Campagnolo and Dia Compe.
Described as “a thoroughly modern take on an Italian classic”, each bike is individually hand-crafted by Quella – which, rather charmingly, operates out of a former chicken shed in the Cambridgeshire countryside. Aptly perhaps Cambridge has the high proportion of cyclists compared to the rest of the UK.
Ted Baker is well-known for its aesthetic collaborations, and we keep a close eye out for them here at Tech Digest. The company’s name has been associated with beautiful phone cases and audio products, amongst other things, in the past 18 months.
The Ted Baker-Quella bicycles are available to buy now for £1,995 from the new Ted Baker & Moore store on Commercial Street, London, or on Quella’s website.
And if you’re considering upgrading your cycling attire along with your bike, check out Shiny Shiny’s round-ups of top cycling clothing and accessories!