Bike envy has been taken to a new level, with the launch of made-to-order model by Ted Baker and small artisan bicycle firm Quella.
The two British companies have teamed up to create the Italian-inspired racer, which is available in “Redfinn, Bluetail or Greengill” colour from £1995. The stylishly retro bicycles feature a unique copper-plated design over a fine steel frame, as well as leather-taped traditional curved drop bars.
In keeping with their top-of-the-range aesthetic, they’ve also been equipped with exceptional racing components by Campagnolo and Dia Compe.
Described as “a thoroughly modern take on an Italian classic”, each bike is individually hand-crafted by Quella – which, rather charmingly, operates out of a former chicken shed in the Cambridgeshire countryside. Aptly perhaps Cambridge has the high proportion of cyclists compared to the rest of the UK.
Ted Baker is well-known for its aesthetic collaborations, and we keep a close eye out for them here at Tech Digest. The company’s name has been associated with beautiful phone cases and audio products, amongst other things, in the past 18 months.