Would you pay to get rid of the adverts on YouTube? That’s what YouTube owner Google is hoping as it is reportedly readying a new subscription service for the video platform.
According to The Guardian, the plan is to charge something like $10 a month and in return remove adverts for subscribers.
Where this gets interesting is the impact it will have on channels. YouTube has a vibrant creators community that currently relies on advertising income and in many cases services like crowd-fund platform Patreon – in which viewers pay a given amount every time a new video is uploaded, or a set fee to a creator every month.
Apparently the new split will see creators get a 55% cut of subscription revenue – with Google taking the remaining 45%. It remains to be seen how this will impact creators’ bottom lines, but it’ll be interesting to see if subscriptions cannibalise Patreon subscriptions – will people really want to pay twice for the same content?
To roll out the programme, Google is threatening creators to sign up soon – or face their videos all getting set to private. So expect a shit-storm in 5..4..3..