It was a big night for Facebook last night as over at its “F8” developers conference Mark Zuckerberg announced some big additions to Facebook Messenger.
The big new addition is that businesses will be able to use the app to talk directly to customers – perhaps (hopefully) replacing the need for hours wasted on hold, getting infuriating by “Press 1 for billing, press 2 for technical support” style messages. Facebook’s intention is that companies could use the Messenger platform to both have these conversations with customers, as well as forward on stuff like receipts and shipping details.
As we all have Facebook Messenger in our pocket anyway, it actually makes a lot of sense – and if I never have to call BT again, it can’t come soon enough.
The other major addition to Messenger was support for third party apps for generating messages – think apps that will create GIFs for you to send to contacts and the like. It is going to be like emojis on crack.
We’ll let you know when the new functionality rolls out.