WATCH: Apple’s Oscars iPad TV ad

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Apple wasn’t taking any chances at the Oscars last night after last year saw Samsung score a massive PR win with the famous Oscar’s selfie – so it booked ad time to show the above advert for the iPad Air 2.

In addition to featuring people making films on iPads (films/Oscars, geddit?), the whole advert was apparently shot on an iPad too, and to cap it off it was narrated by Martin Scorsese.

Presumably they went down the route of using normal people in the advert rather than celebrities because we all know what happened, umm, last time a bunch of celebrities were known to have used Apple’s photography apps and services.

James O’Malley