Unbelievably, “Yo” has become a genuinely useful service

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Remember Yo – the messaging app that lets you only send the word “Yo” to your contacts? Astonishingly, the company was not a one-note joke, got some serious investment and has now rolled out the “Yo Store” for notifications from a wide range of places.

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The company has announced the Yo Store, where users can subscribe to notifications from places like Buzzfeed and the NBA. Then, when something newsworthy happens, you’ll receive a Yo containing a link to read more.

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Cleverly, the back end of the store is relatively open – so that content providers can go in and provide their own Yos to users with relative ease, meaning you may never need miss a picture of Lil Bub the cat again.

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James O’Malley

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