O2 have confirmed the details of the first wave of their 4G mobile network roll-out, confirming that London, Leeds and Bradford will be the first three cities to get the super-fast speeds from 29 August.
That number of cities will jump to 10 by the end of the year, with Birmingham, Newcastle, Glasgow, Liverpool, Nottingham, Leicester, Coventry, Sheffield, Manchester, and Edinburgh set to be part of the next roll-out wave.
Though exact pricing and data allowances for each 4G tariff are yet to be revealed, O2 are offering up an aggressively priced entry level, giving new and old customers alike access to 4G from just £26 a month. 12 months of free music content with every O2 4G package will also be offered.
“It is our intention to use 4G to inspire the nation through the possibilities of technology, encouraging people to live more, do more and be more with O2,” said Ronan Dunne, CEO of O2 parent company Telefónica UK.
“The full potential of 4G is as yet unexplored, but what we can be sure of is that it will allow for a whole new world of opportunity that people are now ready for. Over half of our customers say they use more data than two years ago and even more use wifi wherever they go, to always stay connected. Given this trend, there is no doubt that 4G will transform our lives, be it as consumers, in business or through public sector services.”
O2’s network will face stiff competition from EE’s 4G, which thanks to a year’s exclusivity deal has been able to hit 95 cities already. Vodafone too are expected to reveal their 4G roll out plans at the beginning of August.