Lytro light field camera hits the UK: Re-focussing camera starts at £399

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lytro-light-field-camera-top.jpgLytro, the unusual boxy camera that can re-focus its snaps after the shutter button has been pressed, is now due in UK stores this month.

Starting at £399 for the 8GB model, a 16GB version will cost you £469.

Knocking around in prototype form since 2011, the camera uses a constant f/2.0 lens that stays fixed wide open through its 8x optical zoom. It results in a shallow depth of field equivalent to a 38-300mm zoom.

Using an 11-megaray sensor rather than a megapixel sensor, images are captures in a maximum of 1080 x 1080 resolution squares in the Lytro LFP format. These can be shared with an iOS app using the camera’s built in Wi-Fi connection, and shared in squares on social media sites as embeddable HTML 5 frames, where the viewer can click a portion of the picture to pick that as its new focus point.

“With light field technology there is a huge opportunity for creativity in photography that hasn’t been possible in the past,” said Jason Rosenthal, CEO of Lytro.

“We’ve seen amazing, creative and interactive pictures from camera owners in other countries, and we’re looking forward to seeing living pictures from our UK customers.”

Hitting stores this July, the Lytro camera will be available from Harrods, Dixons Travel, and John Lewis Online.

Gerald Lynch