Lovefilm are bringing the fight to rival movie and TV streaming service Netflix, by securing the exclusive streaming rights for hit US TV show Vikings for their Lovefilm Instant platform.
The longboat-loving warriors will hit Lovefilm’s UK and German streaming services, making all nine episodes of the show available from 24 May in the UK, 15 June in Germany. It stars Travis Fimmel and Gabriel Byrne as beardy nordic warriors.
“As the first time a TV series has arrived on Lovefilm Instant before airing on traditional broadcasting platforms, this is an incredibly exciting landmark in our history,” said Chris Bird, director of film strategy at Lovefilm.
“We are serious about securing the best film and TV entertainment for our members and this demonstrates how content creators view Lovefilm as an effective broadcasting medium for their high-quality and premium entertainment.”
Lovefilm Instant is available for £4.99 a month through PC, Mac, iPad, Kindle Fire tablets and games consoles including the Wii, Wii U, Xbox 360 and PS3.