VIDEO: Sir Jony Ive talks lunchbox design, aluminium Blue Peter badges

Apple, Tech Digest news

Ready for a real Friday tear-jerker? Here’s a clip of Apple’s design guru Sir Jony Ive making a special guest appearance on Blue Peter, a BBC children’s television institution in the UK.

Part of a gadget-focussed special episode set to air tomorrow morning at 10am on CBBC, the Apple whizz gives his verdict on some viewer submitted product designs, creates a unique solid aluminium Apple Blue Peter badge, and is awarded the illustrious, rare gold Blue Peter badge – the highest accolade the much-loved show is able to give out, and one that’s in the past been awarded to JK Rowling and THE QUEEN.

Click the clip above to give it a watch. Doesn’t Ive come across as a lovely bloke? He seems far more bumbling than you’d think he’d be, like the real Willy Wonka of the Apple design team. He’s anecdote about being amazed by the Blue Peter paint brush holder is lovely insight into his formative design influences, and he seems to be genuinely moved by the Blue Peter award. A lovely little clip all round then.

Gerald Lynch
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