Amazon attack iPad Mini with new Kindle Fire HD web advert

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The gloves are off in the battle between the 7-inch tablets, with Amazon today posting an advert slamming Apple’s iPad Mini on the Amazon.com homepage.

Presented as a direct comparison between the iPad Mini and their own Kindle Fire HD device, Amazon go on the offensive, stating that despite the Kindle Fire HD being 0.9 inches smaller than Apple’s device it still has a “stunning HD display with 30 per cent more pixels than iPad mini”. According to Amazon, the iPad Mini only sports a “standard definition, low-resolution display”.

Posting a pixels-per-inch comparison (216ppi to 163ppi in favour of Amazon’s tablet), Amazon claim that you can “watch HD movies and TV” on its tablet, but not on the iPad mini where there’s “No HD movies or TV.”

Continuing the blow-by-blow spec-by-spec comparison, Amazon’s Kindle Fire has “dual stereo speakers”, while the iPad Mini has a “mono speaker”.

Amazon also claim faster web speeds than the iPad Mini, with the Kindle Fire HD offering, “ultra-fast MIMO Wi-Fi”, though Amazon fail to add that the iPad Mini also has Wi-Fi (802.11 a/b/g/n) and 4G mobile broadband speeds.

Perhaps the key comparison though is price, showing the $329 iPad Mini to be far more expensive than the $199 Kindle Fire HD.

Amazon even go so far as to add a quote from tech site Gizmodo, which states that “…your [Apple’s] 7.9-inch tablet has far fewer pixels than the competing 7-inch tablets! You’re cramming a worse screen in there, charging more, and accusing others of compromise? Ballsy,” hammering home the point.

Amazon.co.uk hasn’t followed suit with a similar advert however, with the great British reserve maintained.

Via: The Next Web

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