Amazon pick London for digital media centre

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Amazon have picked London to be the home of their new digital media office. Located near the Barbican at Glasshouse Yard, the centre will bring together teams from Lovefilm and Pushbotton as they work on APIs for a range of digital services for tablets, smartphones, websites and Smart TVs.

“London is a hotbed of tech talent and testament to that fact is Amazon choosing the capital as the location for the new global Digital Media Development Centre,” said Paula Byrne, Managing Director of the Centre in London.

“Innovation is part of the Amazon DNA and we are creating a British centre of excellence to design and develop the next generation of TV and film services for a wide range of digital devices.”

With “Tech City” growing and the capital repositioning itself as a digital and technological force to be reckoned with in Europe, Mayor of London Boris Johnson welcomed the news.

“I am thrilled to welcome Amazon’s fantastic new international digital centre to London,” said Johnson.

“For this wildly successful and dynamic company to choose our city to site such an important facility is a splendid feather in our cap.

“We know we have the talent, the space and infrastructure to make the most of the digital economy – this will be my prime message during Games-time, as I seek to woo even more companies for the capital, delivering jobs and growth for Londoners.

“Amazon’s investment propels us well up the league table of global tech cities and we thank them for their vote of confidence.”

Gerald Lynch