Social iPhone app Via.me have partnered with the Isle of Wight Festival to become the event’s 2012 social media partner.
The app, which lets users share content across multiple social media profiles as well as adding retro filters to photos, will let users document this coming weekend, with headline stars including Bruce Springsteen and Tom Petty.
Via.me have also set up a dedicated page at via.me/IsleofWightFestival for official posts, videos and images as well as behind the scenes footage.
National TV and Radio broadcaster and Main Stage DJ at the Isle of Wight Festival, Ben Jones, told Tech Digest: “The Isle of Wight festival is an amazing event and a highlight of the year for those lucky enough to attend. With Via.me, ticket holders can far more easily and effectively share their memories from one social media platform. I’ll be keeping the Via.me followers up-to-date with the backstage shenanigans too, so the app will make the event even more exciting by bringing music fans closer to the action.”
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