Have Samsung gone a little crazy? If this latest report proves true, their recent financial successes may be going to their heads. Samsung are rumoured to be preparing to launch their own social network next year, with aims to take on the mighty Facebook.
Set to début at the beginning of 2013, Samsung’s offering will be available on a number of internet enabled devices including cameras, televisions and Blu-ray players, as well as (presumably) their smartphones and tablets.
No word yet on whether it will be exclusive to Samsung devices (a sure-fire way to ring its death knell before it’s even launched – there’s no point in hamstringing the potential number of people who can connect to a social network just to encourage brand loyalty), but the whole thing is rumoured to be powered by Amazon’s cloud computing platform.
So closely do Samsung have Zuckerberg’s empire set in their sights that the whole project is being codenamed “Samsung Facebook”. Real subtle, huh?
In other news, one of Samsung’s biggest hardware rivals, Apple, look certain to close the doors of Ping, their own failed social networking venture.
Samsung should take a long hard look at Apple’s failure here. Warmly received hardware doesn’t mean your software will be just as successful, particularly in the erratic world of social networking. If even Apple, who have a venerable history of creating mostly-great software can’t pull it off, we struggle to see why Samsung may think they can.