Nikon to honour D4 and D800 orders with "incorrect", cheap pricing error

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nikon-d800-top.jpgNikon have confirmed that they will honour pre-orders taken on their D4 and D800 camera systems placed before March 24th, despite a pricing error that made the orders significantly cheaper than the recommended price.

An “internal systems error” led to “incorrect” pricing being communicated to customers at launch, and irate photography fans were disappointed to find that prices for the two systems had risen approximately 10% over the weekend. That puts the D4 now to £5289, an increase of £500, and the Nikon D800 to £2599, a £200 increase.

“We would like to apologise sincerely to our customers for this unfortunate mistake, which has been corrected with immediate effect,” reads a Nikon press statement.

“We know that there has been strong consumer interest in these products and a high level of pre-orders place with retailers.

“Nikon will be honouring the original prices to retailers on all customer pre-orders placed before March 24th, 2012.”

It’s a shame to see the sudden price hike, but at least Nikon have been fair to those who placed the early orders. In this case at least, it seems the early birds have indeed caught the worms.

Gerald Lynch