Part of the attraction of Diesel watches is that, while everyone is aware of their quality and style, they don’t have that tasteless ‘showy-off’ element that so many other brands subscribe to in order to get more attention. Latest Diesel watches are incredibly understated, allowing their superior design to do all the talking for them. Indeed, a watch brand that’s championed by Madonna and Julia Roberts doesn’t really have to go about shouting from the rooftops. And, just like the famous actor at a party who knows everyone there is aware of his fame, a diesel watch doesn’t really need to introduce itself.
The company’s Oversized analogue watch is a perfect example of this. Available in black, white or red, it has a circular clock and a 200 mm circumference, giving it a funky, chunky, vintage feel. Stripping things down to basics, ’02 03 04′ are the only visible numbers along the right, with an extra second measurement on the other half. This, along with the small diesel logo, makes a serious but subtle statement and gives this timepiece a real sense of class. All colours, the white especially, would look great on a man or woman and the stripped down vintage style ensures that it would go with just about anything.
The DZ12076 with brown leather strap is another analogue, though more of a gentleman’s watch than its colleague. A polished stainless steel clock and rough leather strap give it a rugged feel, while a circular face holds an aesthetically pleasing triangular feature on the right. On here we find the diesel logo and ’10bar’ water resistance subtly encrusted, a nice touch that, again, isn’t too showy. There’s a lot more on this watch’s face than the Oversized, with a second counter from 1-60 and a measurement of its water resistance around the outside. However, an absence of numbers, aside from a large 12 at the top, means it still features that stripped down minimalism.
Diesel watches – just like other areas of the company’s vast product line – display all the elements that have made the brand what it is today. A mix of functionality and minimalist cool make them must-haves all year round.