PSN to become Sony Entertainment Network after rebranding

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PSN logo.jpgSony’s PlayStation Network will be re-branded this week, going under the new umbrella of the Sony Entertainment Network.

The PSN will join all of Sony’s other online offerings under this new banner as of February 8th, marking the first time the company has bunched all its online platforms together for a unified approach.

“This transition is based on Sony’s goal to enhance its unique digital entertainment offering. As a series of these activities Sony started last September, PlayStation Network will be aligned with Sony Entertainment Network,” said the Sony release.

“This helps us get closer to our goal of establishing a global comprehensive network platform of services across games, movies, music and more, all accessible from one convenient account.”

As for changes to the actual workings of the PSN, it will be business as per usual. No significant changes will be made to how you use the Sony store to browse and purchase game and video content, barring the odd logo or title change here or there.

Sony’s new president Kazuo Hirai, who takes over from outgoing boss Howard Stringer from April 1st, was incidentally the mastermind behind the new Sony Entertainment Network umbrella.

Gerald Lynch